BRAND
STRATEGY
"Clarity is the foundation of a strong brand"
Imagine going on a road trip without a route. That’s what it’s like to market a brand without a solid strategy.
A well-defined brand strategy is like a compass, pointing all of your key activities - positioning, product, customer experience, communications, marketing - in the right direction. Getting the absolute most out of them. Combining forces to multiply the impact.
It taps into the feelings and emotions brands need to evoke in their audiences. What feelings should your brand inspire? What makes you different and relevant in a world of so many choices?
We help you define the who, what, how and why so that you can create powerful, lasting impressions, build trust and ultimately, drive purchase decisions.
How do we
do this?
We get right to the heart of your business with in-depth research that sheds light on the strengths of your product offering, maps the competitive landscape and consumer trends, determines your challenges & successes and helps us better understand your customer and their behaviours.
We turn this research into a Brand Strategy Manual that helps to clarify your brand’s purpose, audience and positioning to help you reach long-term business goals. We like to call this your “North Star” as it will be the guiding light that shapes every interaction your audience has with your brand.
AUDIENCE
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Target Persona(s)
Foundations
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Brand story and Purpose
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Mission and Vision
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Brand values
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Long term goals
Our typical Brand Strategy Manual includes:
Opportunities
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Quick wins, medium pushes and long term changes
Positioning
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Brand Belief
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Brand Positioning
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Key Messaging
COMPETITION
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Industry Analysis
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Competitive Analysis
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Your Services
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Your Differences
76% of consumers are more loyal to brands they feel connected to
We're good at:
Tapping into the feelings and emotions of your (potential) audience
Defining what it is that makes you stand out from the crowd
Highlighting what is authentically and universally good about your brand
Investment
€1500 / £1250