Created by people who have chosen the unconventional life - we build brands that defy convention.
Jazz Powell
Co-Founder and Brand Specialist
Our story...
Jenna Betts
Co-Founder and Creative Director
Meanwhile, Jenna was building a career through design.
Learning the craft from the ground up in print before spending the next decade building brands across beauty, fashion and retail.
At Pangaea Laboratories, she helped grow skincare and haircare brands including Medik8, Nanogen and Magnifibres, creating packaging, campaigns and brand experiences sold across more than 30 countries.
She went on to lead creative teams for consumer brands including BrandAlley, overseeing campaigns, photoshoots, brand refreshes and digital experiences.
Known for combining strong visual storytelling with attention to detail, Jenna strived to create work that was both beautiful and commercially effective.
Jazz started her career at BBH London, working on campaigns for brands including Tesco, KFC, Google and Virgin Media.
She helped launch Tesco's people-first era, delivered award-winning social campaigns and doubled sales of KFC's least popular product with a Game of Thrones-inspired activation.
From there she moved to New York to join Bullish, a hybrid design agency and investment fund, helping ambitious D2C brands grow through strategy, research and brand transformation.
Her work included repositioning Mack Weldon for its next phase of growth and helping turn The Dwyer Group into Neighbourly, a new consumer-facing brand that drove a 15% increase in new customers.
2010
Before we met
Though we’ve known each other for many years, there was a time “before”...
Working Together
2021
Then Formula E happened.
We met at Formula E, the World Championship for Electric Motorsport. Over 5 years we took the brand to the next level - doubling brand health scores - by creating a multi-award winning visual identity rebrand, reinventing the fan experience (NPS doubled) and developing a digital-first ticketing campaign that led to a full season sell-out.
Not to mention designing race cars, directing the annual driver photoshoot, launching new clothing lines and creating Saudi’s first e-karting attraction…
We had a lot of fun travelling the world together too!
Jazz had twins (!!), fulfilled a lifelong dream of moving to Provence and threw herself into a huge renovation project.
Alongside family life and navigating the challenges of restoring an old French home, she launched a YouTube channel to document the adventure and embraced a more grounded way of life in the South of France.
2024
Our brief stint apart
Then life happened.
Jenna bought a house in Penge and took the leap into freelance life.
Over the next year, she partnered with agencies and brands across sport, events, hospitality and lifestyle, delivering branding and art direction for Premier League football clubs, Formula 1 teams and global tournaments including the FIFA World Cup 2026 and FIBA Women's World Cup.
Back together again
2026
… But we missed each other!
Despite being hundreds of miles apart, we found ourselves having the same conversations.
We realised that there might be a space for people like us to help smaller brands with big ambitions. Because we genuinely believe that creativity drives success.
Thoughtful, beautiful design can change a business’ fortunes and with a small team of specialists working on fixed timeframes, it needn’t cost the earth.
What if we created the kind of studio we'd always wanted to work with?
One built around collaboration, flexibility and genuinely caring about the businesses we help grow.
So we did.
CUE
HEYDAY
STUDIO!
Big projects
don’t require
a big team.
They need experienced hands working closely together, shaping thoughtful work with an attention to detail you can feel.
Brand building is a team sport, so where required we work with our network of SEO specialists, web developers and local producers so that we can fulfill some of the more specific elements of a brief with the right specialists onside.
